Consumers PTSD: Post CoronavirusMoving forward, after the storm shall pass and the dust settles, brands will have a lot of explaining to do... In a recent article on...
Sustaining Brands During a PandemicAs we face times of trial, it’s important to keep a clear mind and focus on opportunities for growth and not get frozen by fear....
Brand Architecture: 5 Steps for Developing Your BrandI’ve been doing marketing and branding for large corporations, ad agencies and personal brands for 17 years. I want to share this...