Unlike other industries, legal marketing can get a bit... ummm...

Uncreative.

Most lawyers and law firm ads tend to look the same, with minimal engagement by potential clients, unless large sums of ad dollars go into a very well executed marketing plan, that is still usu...

Moving forward, after the storm shall pass and the dust settles, brands will have a lot of explaining to do...

In a recent article on Medium, mega brands have been accused of “gas lighting”, in other words- selling an illusion that will now be revealed:

For many years th...

“The advertising agency of the future will consist of...a tiny leadership team that provides 

creative direction. The creative production itself will be distributed to individuals and small teams around th...

As we face times of trial, it’s important to keep a clear mind and focus on opportunities for growth and not get frozen by fear.


Sustaining a brand through uncertainty can be challenging, but making the right moves can help you shine through in dark times. 


Time For Re...

Social media is considerably a new thing in the marketing industry- only a decade old. Influencers have been on the rise for really only the past 8-10 years. Depending how long ago they started. 

Most of them are bloggers, or Instagram icons with large followings. 

Over...

*This is an article I wrote for Social Media Today:

In 1936 Dale Carnegie wrote the book "How to Win Friends and Influence People," analyzing and giving advice about how to manage human communications in an effective, impactful way. Many books and reports have been writ...

* An article I wrote for Social Media Today

As more and more companies are trying to crack the social code and demanding results from social media, the industry responds, and many digital agencies have developed insightful and interactive metrics platforms to allow bran...

Year after year I'm waiting in anticipation for the commercials during the BIG GAME.  And in the last few years, I keep getting disappointed. 

Yes, a few commercials last night made us laugh, cry, think. But nothing you can't find on YouTube. Nothing we will rememb...

I’ve been doing marketing and branding for large corporations, ad agencies and personal brands for 17 years. I want to share this information now with you. My mission? Help people get their message out and make impact using their gifts and talents.

In this video I lay o...

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The New Generation of Influencers: Impacters.

July 17, 2018

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